Electric Ford Focus Price

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Electric Ford Focus Price

The 2012 Focus Electric base price was released recently.  The 1-Speed, all-electric starts scheduled for release late in 2011 came in at $39,200.  Now it is important to note that this is where everything begins.  In fact, if you want to change the color to Blue Candy or a White Platinum, the base price begins to rise $400 and $500, respectively.  The price includes a Sony Audio Sound System and standard buckets with a Repreve yarn – a recycled fiber manufacturered out of post-consumer waste materials.  To add trimmed-leather seats, you should expect to lay down an additional $995 on base.  Also, add destination charges of almost $800, and you’re for sure to get over the $40,000 number.  The base model comes with a 17-inch aluminum wheel set.  As of this writing, the wheels had no available upgradeable option.

Now, many electric car manufacturers are actually deducting the $7,500 plug-in electric credit from the price on their literature.  I find this method of inducing buyers a little disingeuous, as dealers essentially have no way of knowing whether buyers will be able to take advantage of the credit or not (I’m talking to you, Leaf.)  In fact, with almost half of Americans not paying Federal Income tax, they certainly will not be allowed a credit, as the credit is currently non-refundable the way it is.  Meaning, credits are only offset against the tax bill due.  In other words, if you don’t owe tax, you won’t get a credit.  Taxpayers are (as of this writing, late Fall of 2011) currently unsure what credits or deductions will await for 2012 and beyond.  However, many believe the current credit still in place will continue further into 2012.  We will wait and see.

The 2012 Ford Focus Electric is going to be a pretty big player in the market.  With its primary competition being the Nissan Leaf (the Volt is just a different type of car, folks) pricing becomes critical.  Buyers need to know exactly what they’re getting, and the price they gonna pay for it.  With the Leaf base model priced at $35,200, Ford and Ford dealers have a job to do explaining why their car is better.